Yep, so given that the driver loft is 9.5, with LA of 7.5, a driver loft increase is the place I would start.
11 degrees or even 11.5 is the next thing I would check, but as far as I know, most major brands don't have that kind of loft in a tour head (2 degrees open usually). No wonder people are told to hit 'up'!
Depending on the spin rate at that loft, perhaps some shaft adjustments (slightly heavier).
If I recall correctly, wasn't the standard with persimmon 12 degrees?
He could probably stand to move the ball a tad closer to low point as well.