I have looked at the hole while putting for about 6 weeks (prior to seeing the article). I tried it after I realized that when playing pool, one looks not at the cue ball, but at the point on the object ball you want the cue ball to contact. I reasoned that putting might be conceptually similar.
The way I implement it is to pick the point on the hole where I expect the ball to fall (to the left of center for a "slice" putt, to the right of center for a "draw" putt). Or more often a point across the cup from this point (a visual equivalent?). The more focused on that point I am, the better I putt.
I have experienced instant and dramatic improvement. Specifically, I lag putt far more consistently and I feel I will make anything up to 8 or so feet.
I think VJ is right. I am pretty analytical when putting and I find looking at the hole gives me one thing on which to focus.
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