A good read if you happen to pick it up at your favorite bookstore. The Tipping Point by Malcolm Gladwell.
A review from Publishers Weekly
The premise of this facile piece of pop sociology has built-in appeal: little changes can have big effects; when small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell's thesis that ideas, products, messages and behaviors "spread just like viruses do" remains a metaphor as he follows the growth of "word-of-mouth epidemics" triggered with the help of three pivotal types. These are Connectors, sociable personalities who bring people together; Mavens, who like to pass along knowledge; and Salesmen, adept at persuading the unenlightened.
There are many, many examples of Tipping Point phenomena.
TGM is close to the Tipping Point and we fully intend to help take it over the line.
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