This is a pretty sad and unfortunate incident. I've been on these kind of commercial shoots, and the average person doesn't understand how tough it is (yet how important) to get good "sound" when you're outside (planes, birds, cicadas, etc) for something that's going to air on TV. You get a whole crew of cameramen, sound folks, producers, directors, paid talent, etc, etc, and it's "take 1", take 2", "take 3" for all sorts of reasons. These guys don't work for free and time is money, but that pressure is no excuse for killing any animal, protected species or not.
I saw Tripp's interview and it sure sounds like it was an accident, but he'll have to deal with the consequences. I don't even know what his tour status is, I know the name but I couldn't tell you the last time I saw him in an event or getting any air time. He sure doesn't seem like the type to have done it on purpose.
I imagine the Rotella folks aren't too happy with this kind of pub either.
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