Gladwell's thesis that ideas, products, messages and behaviors "spread just like viruses do" remains a metaphor as he follows the growth of "word-of-mouth epidemics" triggered with the help of three pivotal types. These are Connectors, sociable personalities who bring people together;Mavens,who like to pass along knowledge; and Salesmen,adept at persuading the unenlightened.
TGM is close to the Tipping Point and we fully intend to help take it over the line.
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