The formula for kinetic energy is "one half the mass multiplied by the square of the velocity" (2-M-1). So to impart more kinetic energy to the ball you can either increase the mass or the velocity.
Velocity is clubhead speed, and I understand how that can be varied by varying the acceleration time or the release interval (2-M-2).
The mass of the clubhead (in kilograms) is obviously constant. It does not change by acceleration or by lengthening the lever. "Effective Mass" seems to imply that an accelerating clubhead or a clubhead with a longer radius acts on the ball as if it had more mass than it really has. And I assume that this is correct. I just don't understand why it is so (the laws of physics behind that).
He means for you to vary the effective mass by "You" putting more behind it. A car hitting something while traveling at one MPH will do more damage than a motorcycle hitting something while traveling at one MPH. Use greater "Lag Pressure". Be a "car". Be a "Freight Train". Heavy, not dainty.
To vary the effective mass of a nine iron by increasing the Lever Length, increase your pivot lag. Swing from the Feet. If you swing from the wrists, the Clubhead will slow from the impact force more than if you swing from the feet. Swinging from the wrists may produce enough Mass for Putting, but not for a 2 Iron.