[quote=phillygolf]Dave,
Good to see ya but you're killing me!
I think Mike was merely
tryingto provide an objective viewpoint. In any marketing program, the measurement is (and always will be)
return. In marketing, turning those on that
don't agree is key, no? Mike was part of your return and you're killing him!
I have never known a fanatic that wasnt passionate. Point being (I think), Homer was driven.
Oh yeah - how's the game?[/QUOTE
Hmmmm...what do you have here....the tag team of Patrick and Michael,
You guys really humor me (remember the truth prevails)..who called who? Send in the calvary DG is at again.
I say do the research, watch the Tomasello videos (especially the chapter series #5 on "Power" make that FULL POWER)/read the Tomasello interview and now read the 7th edition, see 10-3-K, 10-3-D, 12-5-3. I think you will make a few connections.
No, the measurement in any marketing program is market share and sales. Without good operations it doesn't matter what kind of marketing program you have...a company needs to keep it's expenses/costs down so it can generate a good/great return/profit margin.
A little golfing trivia (most appropriate for this situation) - Nicklaus use to watch Hogan practice, Hogan never watched Nicklaus practice. Didn't need to...
DG